The Simpson family and their friend Apu Nahasapeemapetilon, who start noticing strange things in Springfield security cameras, mysterious vans, crop circles, and a 'new and improved' flavor of the popular soft drink Buzz Cola that causes insanity. The game follows the Simpson family and their friend Apu Nahasapeemapetilon, who witness many strange incidents that occur in Springfield security cameras, mysterious vans, crop circles, and a “new and improved” flavor of the popular soft drink Buzz Cola that causes insanity. The Simpsons: Hit & Run is adventure game based on the American animated sitcom The Simpsons.